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Comparison of the media analysis of the Karlovy Vary International film Festival and the Jihlava Internationa Documentary Film Festival (Ji.hlava) in regional and nationwide media
Páleníčková, Nikola ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
This thesis analyzes the media coverage of select festivals in national and regional press, primarily aiming to create a comprehensive understanding of how the media handle information about the Karlovy Vary International Film Festival and the Jihlava International Documentary Film Festival. The study examines the amount of media coverage received by the festivals, as well as the topics and themes associated with them. The thesis employs a combination of quantitative and qualitative content analysis methods, which are developed through coding. The theoretical section provides a historical overview of the festivals' origins, introducing the select festivals within the context of Czech and world cinema and their broader social significance. The thesis also addresses the marketing of cultural events and the promotion of cultural activities. The second half of the thesis focuses on research methodology, its development, implementation, and data interpretation. The thesis includes an appendix with the coding book and accompanying materials, which were created based on the analysis data.
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Comparative Study of Jihlava International Documentary Film Festival and Academia Film Olomouc Marketing Communications in the Year 2012
Drozdová, Alexandra ; Bezouška, Martin (advisor) ; Dolanský, Pavel (referee)
The aim of this thesis is to describe the phenomenon of documentary film festival marketing communications in domestic environment. It does so by synthesis of knowledge from several theoretic marketing fields with practical analysis of case studies of Jihlava International Documentary Film Festival and Academia Film Olomuc communication activities in the year 2012 and their following comparison. Basic theories of documentary film, classical marketing, art marketing and film marketing are presented in the first two chapters of the thesis. These also familiarize the reader with film festival characterized as a special event and illustrate the film festival marketing specifics in general but also the documentary film festival focused point of view. The purpose of this part of the thesis is to establish a theoretical basis for case studies to be presented in subsequent chapters. The case studies are presenting history and organization structures of both festivals, but primarily are examining the marketing communications means they use by descriptive method. They concern advertising, communication in the place of festival, sales promotion and direct marketing, public relations, new media and creative execution of festival campaigns. Comparison of all these in combination with theoretical part provides...
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Genesis of film festival
Zátková, Karolína ; Hubáček, Ondřej (advisor) ; Opletalová, Lenka (referee)
The intention of this bachelor degree essay is to characterize film festival as a culturologic subject which is worthy of the academic attention. The essay is consisted of the theoretical and the practical part. Film festival is seen from a culturological pespective as institucion which provide a lot of different functions. The basic terms which goes through the whole essay are explained in the opening chapter. There is also implied use of this interdisciplinar cultural phenomenon. The history of FF is the main topic of the second chapter. The chapter shows changing of the FF function through the time from the presentation of the countries placed in euro-american region to its inovative function. The third chapter presents already published film festival theories and shows how to process the theme of the FF with collaboration of academic fields as the social and cultural anthropology, psychology and sociology. The core of this bachelor degree essay is the fourth chapter which contains research of the film festival event and its changes and growth in time. It is the qualitative research of The Shockproof Film Festival. Key words: film festival, research of a planned event, cultural institutions
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Global Overlap of Czech documentary film presented within International Human Rights Documentary Film Festival One World Festival (2008-2018)
Fenclová, Anežka ; Štoll, Martin (advisor) ; Novotný, David Jan (referee)
The following thesis offers an insight into a collection of documentary movies, which were screened in the category Czech Competition (Česká sekce) presented by the film festival One World (Jeden svět), as well as the nomination process behind it. The first section of the Body of this Thesis (Practical Part) is focused on the nomination process. In particular its objective is to describe principal changes in the nomination process and at the same time outline its future developments. This is achieved by means of exclusive interviews with five Program Section members in charge of the nomination process (both former and contemporary). Heightened attention is being dedicated to the films nominated for the Czech Competition section with regards to its specifics. The other part of the thesis body is based on thorough analysis of the films selected for the Czech competition between the years 2010-2019. By means of original interviews and content analysis the thesis attempts to establish an idea of which features are significant for the films representing the Czech Republic at this documentary film festival and what conclusions can be drawn from this about the Czech documentary film scene in general. The theoretical part of the thesis offers sourcing this approach in expert literature.
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The Analysis of Marketing Communication of the International Film Festival Karlovy Vary in the Year 2006, 2010 and 2016 and Their Comparison
Marešová, Markéta ; Halada, Jan (advisor) ; Štoll, Martin (referee)
This bachelor thesis pursues the analysis of the promotion of the Karlovy Vary International Film Festival in the years 2006, 2010 and 2016 and by mutual comparison of marketing communication in the given years. In the first part of the thesis, the author focuses on defining the basic terms that are crucial for the work, especially the concepts of art and film marketing. The author also focuses on the important tools of these marketing sphere - the film poster and trailer which are essential for the practical part of this thesis. The next part of the thesis deals with film festival in Karlovy Vary itself, the author describes the beginning and brief history of the festival and the main events that influence the festival to these days. Furthermore, the thesis also discusses the marketing mix in the theoretical concept, then author transfers these concepts into the context of the festival. The main part of the thesis deals with the analysis of festival communication in individual years. In this part, the author first deals with the festival's communication in general, then discusses individual festival trailers and posters in detail. Communication activities on the Internet and on social media in the years are also discussed in this part of the thesis. The last chapter is a comparison of individual...
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Karlovy Vary international film festival: Visual communication and brand building on Instagram
Fundová, Johana ; Průchová, Andrea (advisor) ; Hladík, Radim (referee)
This master's thesis focuses on visual communication of Karlovy Vary International Film Festival using social network - Instagram. The festival uses this network to communicate with spectators, which helps it create its identity and build a fan base. Theoretical part of the master's thesis describes history of Instagram as well as all the functions of this popular application. It also talks about Karlovy Vary International Film Festival and other international film festivals and their use of Instagram. The theoretical part concludes with definition of visual communication, focusing mostly on specifics of analogue, digital, and Internet photography. Using quantitative content analysis of Instagram pictures and semiotic analysis of technical and content elements, the thesis analyzes what visual style of communication the festival uses, and how the fans and media understand and transform the content. For the research purposes, the festival's Instargam profile as well as selected media and spectators' profiles were followed. The purpose of the thesis is to describe what visual language the festival organizers use on Instagram and how this language is reflected in building the identity of the festival itself.
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The Analysis of Marketing Communication of the 27th film festival Finále Plzeň
Kořanová, Adéla ; Bezouška, Martin (advisor) ; Halada, Jan (referee)
The thesis primarily focuses on the analysis of marketing communication of the 27th film festival Finále Plzeň. The theoretical part of this thesis is based upon the major art marketing literature, and on the relevant film marketing publications available. The second part presents the festival, its history, structure and the position among the other film festivals in the Czech Republic. It also deals with statistics of the 27th year of the festival, including the programme, partnerships and attendance. The practical part is focused on the analysis of specific marketing tools and communication activities of the festival in 2014. This section also describes the specific commercial spot and visuals implemented in the campaign. The aim of this thesis is to evaluate effectiveness of marketing communication of the Finále Plzeň considering all the limitations and possibilities of the festival. According to the evaluation this section also deals with a recommendation of the communications activities that would contribute to improving promotion of this cultural event.
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Film festival marketing: Summer Film School Uherské Hradiště 2014
Vrzalová, Lucie ; Šobr, Michal (advisor) ; Halada, Jan (referee)
The aim of this thesis is to confirm or disprove the hypothesis that the specific programme focus of Summer Film School Uherské Hradiště, which is the education of the audience in the field of film and cinema, directly affects its marketing communication and is significantly reflected in it. This was done though description and subsequent analysis of the marketing communication of the 40th Summer Film School. The work explores the phenomenon of film festivals and the Summer Films School as a specific film festival with an educational programme. It places the subject of film festival communication within a theoretical framework and builds on the theoretical findings on marketing in general, cultural marketing and film marketing. It then applies the theoretical framework to the 40th year of Summer Film School as an example. It focuses on the communication pillar of marketing mix as the subject of this work's hypothesis. It describes and analyses the communication of the 40th Summer Film School in terms of its tools, creative execution and content. On this basis it draws conclusions that the hypothesis of this work was disproved, because only a minor part of the communication focuses on the educational nature of the event, which is in conflict with the original premise. The thesis evaluates the...
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Communication activities of the film festival Febiofest in 2012-2013
Svobodová, Anežka ; Halada, Jan (advisor) ; Orban, Karol (referee)
The aim of this thesis is description and evaluation of communication activities of film festival Febiofest in years 2012-2013. This thesis includes information on the background of the whole festival, the Febio company and its director, Fero Fenič. Theoretical part focuses on the term marketing communication and marketing mix 4P. This is followed by definition of marketing communication in culture field and especially in the connection with film festival. Next part is focused on introduction of festivals communication activities and its market position. This part also includes view of the brand and its perception. There are also identified main competitors of this festival. The practical part is completed with evaluation of communication activities in years 2012 and 2013, focusing on trailers and posters. Thesis is finished with a few recommendations for festival communication. The ideas are based on detected information and could lead to increase of attendance and awarness of festival.
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Comparative Study of Jihlava International Documentary Film Festival and Academia Film Olomouc Marketing Communications in the Year 2012
Drozdová, Alexandra ; Bezouška, Martin (advisor) ; Dolanský, Pavel (referee)
The aim of this thesis is to describe the phenomenon of documentary film festival marketing communications in domestic environment. It does so by synthesis of knowledge from several theoretic marketing fields with practical analysis of case studies of Jihlava International Documentary Film Festival and Academia Film Olomuc communication activities in the year 2012 and their following comparison. Basic theories of documentary film, classical marketing, art marketing and film marketing are presented in the first two chapters of the thesis. These also familiarize the reader with film festival characterized as a special event and illustrate the film festival marketing specifics in general but also the documentary film festival focused point of view. The purpose of this part of the thesis is to establish a theoretical basis for case studies to be presented in subsequent chapters. The case studies are presenting history and organization structures of both festivals, but primarily are examining the marketing communications means they use by descriptive method. They concern advertising, communication in the place of festival, sales promotion and direct marketing, public relations, new media and creative execution of festival campaigns. Comparison of all these in combination with theoretical part provides...
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